Community Training Initiatives (CTI) needed to re-brand and we were asked to create absolutely everything from scratch.
As part of the re-brand for CTI, SMART developed a new campaign for VIA Learning based around the new name, VIA, and positioning statement, Learn to change your life.
To speak primarily to 18 - 25 year olds, we needed to stand out.
We told a light hearted story of transformation, with VIA Learning at the heart of the story as the catalyst for growth and self-improvement.
An outrageously entertaining social media campaign featuring the mouse will follow the cinema and TV spend that is currently in market.