Lovers of stationery, (and as we quickly discovered there are millions of them), would already know and love the kikki.K brand. It’s a brand that’s been built on the singular vision and aesthetic of its Swedish founder Kristina Karlsson.
As a result, every product kikki.K creates is true to its Swedish origins and that formed the brief for this beautiful television commercial: recreate a true Swedish Christmas based on the memories of the brand’s founder.
Our goal was always to make the commercial feel as international as possible. Right down to the beautifully pure voice of the single Swedish singer. A 7 year old local choir singer, giving a beautiful rendition of a century old Swedish Christmas carol.