Kaboodle kitchens are flat packed kitchens you buy off the shelf and build yourself. Not the spiciest brief you're likely to see, but still one that we saw as full of opportunity. Because they come in a box people think the quality of the product is, well, let's say 'not so fantastic'. Fortunately, nothing could be further from the truth!
Our SMART idea was to excite the already excitable DIY consumer with the idea that you could at last release your inner interior designer. So with an online planning program, a nicely shot TVC, a series of well styled ads and a national radio campaign, Kaboodle were everywhere. And you just pop the box down and it builds it all itself! It's that easy, honest.