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Auswide Bank

Pounce on Our Hot Home Loan Rate Campaign

SMART were tasked by Auswide Bank to develop a tactical home loan campaign, aligning with the new brand platform 'The Big Hearted Bank' and utilising the our brand characters to bring to life our product offerings and competitive home loan rates.

Our strategy involved extending the platforms language into a strong retail campaign. The creative direction involved illustrating new creative devices such as the 'heart' to create brand salience and resonance across marketing. 

The campaign was executed across TV, social, SEM, digital, press as well as a series of marketing collateral in branches.


Landing Page

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Branch Posters

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Digital Remarketing

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