The brief involved evolving the exisiting Hamilton Reach branding to maintain consistency, however creating a sense of individuality for Stage 6. Our challenge was to leverage off the existing emotive proposition for the wider development but establish a unique precinct within the community that aspired to 'Live different'.
The name and creative direction for Atria was developed from the 'breathing heart' design within the buildings architecture. Soft grey colour palettes, volumious white space and vibrant green imagery were created to contrast with each other and became the visual narrative.
SMART produced a range of marketing material for Australand which included large format brochure, agents pack, fact sheets, floor plans, schedule of finishes, eDMs, video and a range of product focused material for the investor market.