Ben began his advertising career with international agency, Ogilvy & Mather in 1989. Ben spent 5 years as the agency's TV Producer in the Melbourne office, before switching his career path to Copywriter in 1995. Ben continued his creative career as a Senior Writer at some of Australia's leading agencies, before founding illuminati in 2000, which merged with SMART in 2011.
Today in his role as Executive Creative Director of SMART Ben oversees all of the creative output of the business. The clients and brands he has been exposed to over his creative career include: Adidas, Dulux, Berger, Sportsgirl, Australian Unity, RSPCA, Shell, Kodak, Audi, UniSuper, Vic Roads and ONE Mobile.