However you use your local aquatic centre or health club, it forms an important part of our recreational lives. From school swimming carnivals and swimming lessons through to group exercise classes and time spent speeding down water slides, these local destinations are key places we grow and learn.
As part of our new branding for City Aquatics and Health Clubs, we were commissioned to design and develop a new website.
Previously, the City Aquatics and City Health Clubs had two separate brands and websites, however some centres contained both in one facility as well as swim schools offered in most locations. For clarity and easy navigation, we created a responsive website that was driven by a user's location and encompassed all key business areas.
Core brand elements included the three rings representing the three business pillars, warm treatment to inspirational imagery and use of a custom icon library to create both a brand and digital assets that were simultaneously simple to use and highly emotive.