There are two types of people in this world. Those that hate Comic Sans, and those that are idiots. Wait. That isn’t the saying.
Anyway, the point is that a font can say a lot about a person. In this industry, typefaces are carefully selected; the benefits of serif versus sans-serif, kerning, and leading are debated ceaselessly.
If fonts say so much about a person or a brand, surely they must be pretty unique. If they were people, what would they be like?
We’ve all got a Helvetica in our lives. He’s the ultimate hipster, paisley shirts, ironic socks and all. Helvetica is at all the parties, has an iEverything and likes his coffee black.
Arial is kind of like the scrunchie of the font world. She was cool back in the 90s and has desperately tried to make a comeback. She can’t quite let go of the urge to be the centre of attention, so she settles for the next best thing: following Helvetica everywhere, hoping to get a slice of the action. If you can’t beat them, join them.
Hailing from the Big Apple, Gotham is the quintessential businessman. He has 5 mobile phones that never stop ringing and a receptionist named Tiffany whose name he often forgets. He sends his mum a card once a year and has a Great Dane named Maximus.
Oh, Windings. There’s no nice way of putting this: Wingdings has lost the plot. She hasn’t brushed her hair in 5 years - in fact we’re not even sure she owns a brush. Her go-to outfit is a cat jumper and rainbow knee-high socks with Crocs.
Courier is a hard-working guy stuck in the 50s. Every day he puts on his brown corduroy suit and heads to work at a newspaper, where he laments the fall of print journalism and curses the Internet.
Comic Sans is so tragic it’s kind of endearing. Kind of like a boy you might see walking home from school in the rain, socks falling down and ice cream dripping down his arm. Despite his obvious downfalls, you got to admire Comic Sans’ enthusiasm for life.
You’ve probably seen Impact at your local gym. He has at least three tribal tattoos, only eats protein and you might have overheard him engaged in an in depth conversation about his gains.
If there was a Winter Olympics for fonts, Cooper Std would be a member of the Jamaican Bobsled Team. Effortlessly cool, super chilled out and just an all-around great guy not afraid to step outside his comfort zone.