There’s no reason today’s Tinder technology should be reserved for human and pet romantic endeavours. Media channel hook-ups could be as easy as a right swipe of your index finger. Hubba hubba.
According to the Warc International Ad Forecast 2014/15, newspaper advertising is being ripped to shreds, decreasing by 25% last year. TV advertising is being turned off and radio is expected to lose its mojo by around 2%. All the while, the smarmy digital media and out of home are smugly basking in the glory of being hailed the best performing media channels this year.
As you’re swiping your way to true love, imagine a world where your favourite media channels could join in on the fun. Would TVC and Press find their chemistry? Perhaps Radio and Social Media would have a fling to reignite the fire?
So light some scented candles, pour yourself a glass of red and open your dating app because it’s time to get sexy.
He may be 95 years old but TVC is hard, shiny and always on - no matter the time of day.
Ladies, if you love a man that talks the talk, Radio is for you. Older and certainly experienced, Radio is looking for someone who shares his love of the sound of his own voice.
Digital Display is a younger model, eager to please. He will make an attentive but possibly overbearing partner for one special lady.
Whoever said three's a crowd never spent time with Social Media. Why choose one when you can do all three at the same time?
Bigger is better when you're dating Out Of Home. But are you sure you can handle this much woman?
Direct Mail knows you have to kiss a lot of frogs to find your prince. Could you be the lucky man to sweep her out of her letter box?
If you're looking for someone dependable and punctual, Press could be your perfect match. But be warned, he sees a lot of people.
*Warc International Ad Forecast 2014/15