The Brisbane suburb of Hamilton is in the throes of one of the largest urban renewals since South Bank. With competition on every corner, marketing for The Hamilton needed to command attention and showcase the unique residential experience for those who thrive off the pace of the city and relish its idiosyncracies. The Hamilton is a place not just to exist, but a place to connect, coexist and collaborate.
As part of our creative development for the masterplanned community, we developed a range of dynamic photographic assets for the life of the development. The art direction involved use of an extensive and vibrant block colour palette, custom studio backdrops and statement styling to create energetic visuals that capture a casual sophistication.
Creative Director: Phillippa Netolicky
Art Director: Phillippa Netolicky
Senior Account Director: Fiona Neaves
Copywriter: Fiona Self
Brand & Lifestyle Photographer: Jesse Smith
Product Photographer: Elisabeth Harvey