In stuffy, overwhelming, awkward heat, nothing is better than a cold lemonade. As soon the chilled, fizzy bubbles hit your lips, you’re instantly relieved.
Sprite captured that moment of pure, refreshed joy in their 1989 I Like The Sprite In You campaign.
Using a signature 1980s catchy jingle, beautiful, happy people and amusing, fun situations, the campaign celebrated Sprite's bubbly brand essence.
The series of ads portray cringeworthy awkward situations that are saved by a thirst quenching hit of Sprite.
The videos are complemented by point of sale, social, outdoor and experiential activity. A team of benevolent, lemonade bearing 'Sprite Savers' have been appearing around Australia to save Aussies from the heat with giant ‘Sprite Showers’ followed by a complimentary Sprite Zero.