With an office on the Gold Coast, we’ll admit it. Life is pretty good just minutes from the beach.
The Aussie surf lifestyle is one that is celebrated the world over. It’s inspired our fashion, shaped our cities and been pivotal in creating tourist destinations and events.
Brands have been using the surf lifestyle in campaigns for years, across a huge range of sectors. As the Gold Coast prepares for the Quiksilver Pro this weekend, we thought we would take a look at how surfing in advertising has evolved.
Here are a few that have stayed with us over the years.
This ad dates way back to the 1960s and features the Nelson family in Hawaii, surfing, hula-ing and generally living the dream.
Three words: Galloping sea horses.
The 1999 Guinness Surfer TVC took 12 days to film and once you watch it, you'll see why. It's memorable, striking and the technology used was ahead of its time.
A popular variation of the Cadbury Wouldn't It Be Nice campaign reimagined the surfing world as a chocolately paradise, where surfers and sharks lived in shared milky harmony.
Riding inside a chocolate tube sounds pretty good to us.
Corona tapped into the idyllic surfside lifestyle in their From Where You'd Rather Be campaign.
On that note, have a great weekend everyone!