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Riverside West End

Concepting & Photo Shoot

Monday, 19 August 2013

As part of the creative development for Riverside West EndSMART were commissioned to create a library of photography for use on all marketing material and advertising for the life of the property development.

Inline with our creative strategy, we wanted to communicate the culture of the West End community, feature the Brisbane River as well as the accessibility of the CBD. Our brief also involved creating a natural and authentic aesthetic with an urban feel that had cut through in the property category.

We worked closely with the photographer to concept and develop a suite of assets which included creative campaign photography, locational imagery and stylised detailed shots.


Creative Director: Phillippa Netolicky
Art Director & Account Manager: Kerry Birch
Photographer: Jesse Smith

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